Z A R A
"Respecting social distancing but staying closer than ever"

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                                         Z A R A

Zara's always one step ahead, not just in terms of fashion. Just a few weeks ago, Inditex announced its support for the Spanish Government by making available the logistics chain with China, in addition to donating thousands of masks.

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Zara temporarily changes its logo to remind us of the importance of maintaining social distance in these times we live in all over the world. Through a GIF in her Instagram profile, Zara wanted to send this message, but also the message that we should not believe that we are alone, because we are closer than ever.

In it, you can see how the letters start to separate to leave a clear message: "But staying closer than ever".